Trademarks are symbols of identification. Every product or service needs a name that serves to identify and differentiate it from the rest in the market. The name of the product or service can be in the form of words, logos, pictures, names, letters, numbers or a combination of these. More often than not, a company invests a sum of amount into their product/ service name, create awareness and build the recognition to turn the name into a valuable brand.
Knowing the importance of brand name for an organisation, at IP Xpert, we have successfully helped many companies – large and small, private and listed – to attain, maintain and manage their Trade Mark protection locally as well as internationally.